The Victoria Racing Club ("VRC") implements xRM with SimByte

Posted on 4 April, 2011 by Administrator

The Victoria Racing Club ("VRC") implements xRM with SimByte

SimByte implements Master Data Management using Microsoft xRM platform for the VRC.

The Victoria Racing Club was founded in 1864 and is famously linked with the hosting of the four race meetings at Flemington during the Melbourne Spring Racing Carnival.

The VRC has a large membership base and has transactions in the many of thousands per year. SimByte was engaged to manage their CRM and the Master Data to enable a 360 degree single view of the customer from various touchpoints. 

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